Shopify SEO Checklist
So, you just launched your new Shopify store and now it’s time to bring some traffic to it, right? Like almost 90% Shopify stores, you will choose Facebook Ads for primary traffic source, because Facebook still doesn’t have competitor when becomes to performance, targeting options… But some free traffic will be more than welcome, right? Here SEO or Search Engine Optimization get in the game. Users who searching for solutions for their problems are best buyers. You don’t need hard pre-sell on ads, you must have just right solution.
Ok, let’s make checklist to check before launching:
Site speed
Speed is one of the most important factors nowadays. Be sure your site loads fast as possible. Check your site speed with Google tool: https://developers.google.com/speed/pagespeed/insights/, be sure to get at least 70 points on this test. If you don’t have them, check where you can improve your speed with http://gtmetrix.com and https://tools.pingdom.com/. Use waterfall to identify where you can improve your website performance.
In most cases images are the biggest issue regarding to website speed. Try to scale down images on size which you need on website and avoid server scaling images. Use JPEG images instead of heavy PNG where is possible. Next step is to remove all meta data from images. You can use several apps from Shopify App Store for image compression but before that you can compress them with desktop tools like:
- ImageOptim (MacOS) / Free: https://imageoptim.com/mac
- Trimage (Linux) / Free: https://trimage.org/
- FileOptimizer (Windows) / Free: https://sourceforge.net/projects/nikkhokkho/
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Use alt tags and full image names
Google Images are very important traffic source, especially in eCommerce industry where images are one of the most important selling assets. Be sure to use alt tags when you upload images on Shopify. Include your most important keywords in alt tags text.
Next things is to use full images name. Include your product title in filename.
